Personnel and Job Roles

Convince Carter Soft Drinks that your advertising agency has an excellent understanding of the personnel and roles required to undertake their project.

Learning outcome 2 (U24): Understand the behaviours, skills and attributes necessary within the advertising industry

P3 (U24): Describe what skills are required for differing media industry job roles.

Different job roles within advertising:

  • Accounts Manager
  • Art Designer
  • Editor
  • Director
  • Cameraman
  • Account manager
  • Blogger/Vlogger
  • Creative Director
  • Copywriter
  • Graphic Designer
  • Illustrator
  • Media Planner


Please note that you need to pause the video after each slide in order to read all of the content. Thank you.






Comments

Post a Comment

Popular posts from this blog

Discuss Technology

Image
Learning outcome 1 (U24):  Understanding the products that are produced within and across media industries Included: P2: Explain the use of converging technologies within an identified sector P2 (U24):  Explain the use of converging technologies within an identified sector This is an infographic explaining the use of converging technologies within an identified sector and within advertising at the stages of pre- production, production and post production. Convergence is a key area that Carter Soft Drinks should exploit, and it is important that you let them know what the opportunities are for utilising convergent technologies.
Read more

Research Portfolio

Image
Carter Soft Drinks understands the importance of new technology and digital media when promoting their product. They need to be convinced that you have an excellent understanding of this too. Learning outcome 1 (U20): Know how existing advertising campaigns embed advertisements across a range of media products. Included: P1: Describe an existing media advertising campaign M1: Evaluate different cross media advertising campaigns for consistency of message  Learning outcome 2 (U24) : Understand the products that are produced within and across media industries. Included: P1: Describe the media products for an identified industry sector  Research Portfolio P1 (U20): Describe an existing media marketing campaign An existing campaign such as the Share a Coke advert took over social media, TV and stores. They re-created their product and made it personal. Printing over 1,000 names on both their glass and plastic bottles and nearly 20,000 virtual bottles s...
Read more

Planning the adverts

Image
Learning outcome 2 (U20): Be able to plan a cross media advertising campaign to a client brief Proposal for Carter Soft Drinks on Phizz Wizzard: Strawberry Lace fizzy drink: By: The Public Eye Advertising Agency The Public Eye Advertising Agency have been asked to create an advertising campaign for Carter Soft Drinks latest fizzy drink names Phizzwizzard. The drink tastes of strawberry laces and the liquid is red in colour. This drink is only to be sold in cans (this is their unique selling point), aiming at a retro audience of 30-somethings who mostly had canned drinks when they were younger as well as a major audience of young people aged 13-18. Our campaign has to include a billboard advert, magazine advert and a video advert as well as other ideas for different elements of the campaign. We have completed visualisation diagrams, sketches, mood-boards, pre-production schedules and project plans to show Carter Soft Drin...
Read more