Unit 20 and 24 Assignment

Learning outcome 2 (U24): Understand the behaviour, skills and attributes necessary within the advertising industry P4 (U24): Explain the behaviours and attributes required for a specific job role Director of Advert:  A director of an advert has to be the driving creative force in the production of a media product. They have to be able to visualise and define the style of the product and then bring it to life. There must have certain character attributes both professional and personal so that they can be considered the most ideal candidate. There are a wide range of responsibilities and duties that need to be carried out for the role such as ensuring the team are continuously organised and aware of what they need to be doing, when and where. Some of the duties and responsibilities that directors have are: - Casting: Making sure that the actors casted for the advertisement are suitable and represent their company values. - Script Editing: Ensuring that the script for ...

Convince Carter Soft Drinks that your advertising agency has an excellent understanding of the personnel and roles required to undertake their project. Learning outcome 2 (U24): Understand the behaviours, skills and attributes necessary within the advertising industry P3 (U24): Describe what skills are required for differing media industry job roles. Different job roles within advertising: Accounts Manager Art Designer Editor Director Cameraman Account manager Blogger/Vlogger Creative Director Copywriter Graphic Designer Illustrator Media Planner Please note that you need to pause the video after each slide in order to read all of the content. Thank you.