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Evaluate the adverts

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M3 (U20): Explain how the created media components comply with the codes and conventions of the media sectors. The plans that we created before are an accurate representation of our outcome, following our research and taking our understanding of what makes a good advert and using examples of other soft drink companies we feel that our plans were a solid foundation for what we wanted to achieve.  In terms of our video advert we had the make the the decision of what music and sound effects we would use in our video advert. As well as this we had to choose the appropriate time to show the logo and company name. The music my group and I decided on was a Charlie Chaplin film music, this was because for our retro audience of 30 somethings it may have sounded familiar to them, even though our younger audience may not have heard of it first hand we were aware that many different types of music similar to this have been created and used in recent years. The sound effect...
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Create the Adverts

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Learning Outcome 3 (U20): Be able to produce the planned material components P4 (U20): Create production materials to be used in the original media product M3 (U20):  Create production material that follows the codes and conventions of the chosen genre for the media product This is our PhizzWizzard advert that will be broadcasted across various different TV channels as well as over our social media pages. We will ensure that the channels it will be broadcasted on are age appropriate to our target audience. This is the hand drawn practice for our magazine advert. It is clear that we had a vision in mind for what we wanted to accomplish. We had to change some of our positioning ideas so that.  This is the hand drawn mock up for our billboard advert, we tried to recreate this for our photoshopped version.  Th  This is a print ad that will be displayed in magazines and newspapers again only ones that our target audience read as ...
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Planning the adverts

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Learning outcome 2 (U20): Be able to plan a cross media advertising campaign to a client brief Proposal for Carter Soft Drinks on Phizz Wizzard: Strawberry Lace fizzy drink: By: The Public Eye Advertising Agency The Public Eye Advertising Agency have been asked to create an advertising campaign for Carter Soft Drinks latest fizzy drink names Phizzwizzard. The drink tastes of strawberry laces and the liquid is red in colour. This drink is only to be sold in cans (this is their unique selling point), aiming at a retro audience of 30-somethings who mostly had canned drinks when they were younger as well as a major audience of young people aged 13-18. Our campaign has to include a billboard advert, magazine advert and a video advert as well as other ideas for different elements of the campaign. We have completed visualisation diagrams, sketches, mood-boards, pre-production schedules and project plans to show Carter Soft Drin...
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