Evaluate the adverts

M3 (U20): Explain how the created media components comply with the codes and conventions of the media sectors.

The plans that we created before are an accurate representation of our outcome, following our research and taking our understanding of what makes a good advert and using examples of other soft drink companies we feel that our plans were a solid foundation for what we wanted to achieve. 

In terms of our video advert we had the make the the decision of what music and sound effects we would use in our video advert. As well as this we had to choose the appropriate time to show the logo and company name.

The music my group and I decided on was a Charlie Chaplin film music, this was because for our retro audience of 30 somethings it may have sounded familiar to them, even though our younger audience may not have heard of it first hand we were aware that many different types of music similar to this have been created and used in recent years. The sound effects we chose where relevant to the emotion we wanted to portray for our 'character' of the can. The sound effects are the 'character' was to show the audience how he was feeling about the drink and how he felt about what was inside the drink. We also decided to show the product through out so we wouldn't need a product shot alone as the audience could clearly see the product we were selling. In terms of the the logo of the company we positioned in the bottom right hand corner of the end title of the video advert and because of colour scheme was mainly pinks and purples the green and white of the logo stood out off the page for the audience to see.  

In terms of codes and conventions, taking into account the research completed prior to creating the adverts we found different codes and conventions that pre-existing adverts have. These include persuasive language, audio codes, icons, colour schemes. These all help to gel the campaign together and create a campaign that has a consistent message. We have included a slogans, USP, Icons and persuasive language. Our slogan was consistent throughout our adverts so that it was easily recognisable throughout our campaign. The USP came from the client brief as the product was only to be sold in cans and had a certain taste that had never been done before. We encouraged this by creating a video advert that radiated the retro theme. We looked at a range of adverts such a Fanta & Vimto video ads. 

magazine ad for Vimto

The magazine advert for Vimto incorporates the same colour scheme as well as the font. They have an image of the product taking up majority of the page. I noticed that they didn't use the same slogan which could be confusion and doesn't fit normal advert codes and conventions.


The billboard advert however does use their slogan of 'seriously mixed up fruits', this is so the reader can see what product is being advertised. They use the same colour scheme and font for their 'logo'

billboard ad for Vimto

Evaluating my media products: 

Magazine Ad:

The codes and conventions used within our magazine ad allowed me to create a series of adverts that portrayed the message the client wanted to get to readers.
Our font, colour scheme and slogan stayed the same. This allowed us to set a theme for the product so that we could create an effective campaign to advertise the product.
We included a product shot at the bottom of the page, to show the audience what to expect when they see purchase the product.
We made sure that our social media was displayed in the top corner, this will help us to create our brand image and the identity we want to portray to our target audience.
Our slogan 'Phizz up your life' was used in all three of our media products, this was a convention used in all prior research to show that each product is linked together. With the slogan being memorable we achieved our goal of giving an audience a message and product to remember.

Billboard Ad: 

Our billboard includes certain codes and conventions that make it an advertising tool. Our colour scheme has once again stayed the same throughout. The font used for our slogan and the name of the product is the same throughout the campaign. Without having these codes and conventions it would prove difficult to create a brand identity and spread brand awareness. The slogan and logo create an identity for the brand the product we are trying to advertise and sell. A code and convention we didn't include was a having a website link, this would have created an easier way for our customers to locate the brand and find their nearest store to purchase their drink. We decided that because we had our social media links linked to all of our adverts that if our audience want to find our website they will find the link on our social media pages.

Video Advert: 
For the video advert we followed all the codes and conventions that we believe were necessary to apply to the video. These included having a product shot so that our audience where well informed on the look of the product being sold. Once again we have the same font, slogan and colour scheme throughout the video to link each media product together. We also included the company name which was Carter soft drinks.  We believe this is essential as it continues to help us create that brand identity, meaning it will allow us to bring in loyal customers. However we forgot to include our advertising company name in the adverts, this would have been beneficial to include as it would have given 'The Public Eye' recognition for creating the campaign. We maintained consistency throughout by keeping the same colour scheme and fonts to ensure that our customers knew could recognise it easier.