Planning the adverts
Learning outcome 2 (U20): Be able to plan a cross media advertising campaign to a client brief Proposal for Carter Soft Drinks on Phizz Wizzard: Strawberry Lace fizzy drink: By: The Public Eye Advertising Agency The Public Eye Advertising Agency have been asked to create an advertising campaign for Carter Soft Drinks latest fizzy drink names Phizzwizzard. The drink tastes of strawberry laces and the liquid is red in colour. This drink is only to be sold in cans (this is their unique selling point), aiming at a retro audience of 30-somethings who mostly had canned drinks when they were younger as well as a major audience of young people aged 13-18. Our campaign has to include a billboard advert, magazine advert and a video advert as well as other ideas for different elements of the campaign. We have completed visualisation diagrams, sketches, mood-boards, pre-production schedules and project plans to show Carter Soft Drin...