Unit 20 and 24 Assignment

Learning outcome 1 (U24):  Understanding the products that are produced within and across media industries Included: P2: Explain the use of converging technologies within an identified sector P2 (U24):  Explain the use of converging technologies within an identified sector This is an infographic explaining the use of converging technologies within an identified sector and within advertising at the stages of pre- production, production and post production. Convergence is a key area that Carter Soft Drinks should exploit, and it is important that you let them know what the opportunities are for utilising convergent technologies.

Carter Soft Drinks understands the importance of new technology and digital media when promoting their product. They need to be convinced that you have an excellent understanding of this too. Learning outcome 1 (U20): Know how existing advertising campaigns embed advertisements across a range of media products. Included: P1: Describe an existing media advertising campaign M1: Evaluate different cross media advertising campaigns for consistency of message  Learning outcome 2 (U24) : Understand the products that are produced within and across media industries. Included: P1: Describe the media products for an identified industry sector  Research Portfolio P1 (U20): Describe an existing media marketing campaign An existing campaign such as the Share a Coke advert took over social media, TV and stores. They re-created their product and made it personal. Printing over 1,000 names on both their glass and plastic bottles and nearly 20,000 virtual bottles s...